Pria Nera is the original name of the pencil, which appeared for the first time in Italy in the fifteenth century. Starting from the second half of the fifteenth century, in Northern and Central Italy, the black pencil, also called “black stone” or “Italian stone”, a natural material (clayey or carboniferous schist) coming from the deposits of Piedmont, already mentioned , was particularly successful by the painter Cennino by Andrea Cennini (Colle di Val d’Elsa, 1370 – Florence, 1440) in his treatise on painting “The Book of Art”, dating back to the early 15th century.

True beauty is that created by the mind and achieved with the hands. Style, uniqueness, research, tradition, innovation, in an all-Italian setting. This is Prianera. Prianera begins as a dream, a dream that started from Forlì and arrived in the best showrooms in the world. Design, style and manual workmanship are fundamental for Prianera, and this is why the Italian tradition is and will always be an essential value of the brand.